Posts Tagged ‘yoga in hotels’

Hotel social media: what are you talking about?

Tuesday, February 23rd, 2010

Hotels are increasingly securing a healthy presence on Facebook and Twitter - the two main social networks that make sense to be on… today (this post may be completely outdated in a month, that is how fickle social media are). 

Assuming you have someone in-house, or an independent PR pro who is dedicated to monitoring, updating and overseeing your social media accounts, you should ask yourself: is that enough?

Posting one update a day may be consistent, but probably not enough to start truly engaging conversations.  Determine what your goals are from your presence on social media.  Then, find what makes your guests talk… if it is your restaurant’s specials, talk about them.  If it is a seasonal drink at the bar, or an exciting amenity (yoga comes to mind!) reach out and get some feedback.  The more you think in terms of your fans and followers, the higher the post quality on your pages.

Good pages inspire fans to create new social media groups to continue and carry on the conversation, to make it as viral as possible.  Invest in the right professional to oversee your social media campaign, and have your finger on the pulse to evaluate its success.

A PR opp: yoga in hotels

Wednesday, February 10th, 2010

If you had asked me as little as six months ago, I’d tell you that yoga is not for me, that I can find other ways to relax my mind and seek physical and emotional discipline.  Fast forward to today, and I can’t imagine not including yoga practice in my life, even if I’m traveling.

Enter Michelle Higgins’ fabulous New York Times article on hotels offering yoga as an amenity for guests.  First, it was wi-fi, then free DVD libraries, and fitness salons.  Now, yoga is a sought-after amenity in hotels.  Most of us who travel look up places near where we are staying so we can plan our yoga practice.  However, that’s not always very conducive, so hotels have picked up on that need and are offering classes on property as part of their spa services.  Of course, you can’t be particularly picky about the style of yoga offered (I can’t expect to find the hot yoga I practice in hotels), so a typical flow yoga class would fulfill the guests’ need.

There’s a big PR opportunity here for hotels to act on this emerging amenity trend.  Whether it’s the frequency of the yoga classes, or the type of yoga, or even if its offered complimentary for the business traveler (I’d take yoga over free breakfast!), there is a conversation going on that hotels can successfully moderate to their advantage.