It’s all over the news how Iran’s use of Twitter during the election process and the protests has been very successful. With real time updates, some more descriptive than others, Twitter enabled Iranians to give the world a glimpse of their daily life. The TIME article from last week titled “Iran’s Protests: Twitter, the Medium of the Movement” was very well written.
Twitter continues to evolve at an alarming rate since its founders brought it alive in 2006. With its exceptional mobility and popularity, the 140-characters-or-less concept allows for constant newsflashes. We don’t know how Twitter will transform in the next few months, but it is great to see the application being used for useful purposes other than posting junk. Iran has done a good job to use Twitter effectively.
The lesson learned from a PR perspective is that we constantly owe it to ourselves and our clients to filter information, scan followers and updates in order to get to the core of this vehicle’s value as a social network.