It’s fascinating how Twitter is taking form each week. As I continue to monitor the people and businesses I follow, and somehow my own followers are slowly growing (and I have no idea how they find me), I’m gaining a better perspective of this social monster’s capabilities.
Apparently, so are businesses. As my colleagues and I anticipated, Twitter seems to be working much better for businesses rather than individuals chatting about what flavor toothpaste they used that morning.
Jobs are indeed being created as a result of social media, and are being tested through student internships. Before long, Twinterns will become the next entry-level PR people in the market by honing a specific skill set: feeding the social media monsters and understanding how they work.
Case in point from an article in PRWeek: http://www.prweekus.com/Pizza-Hut-Twintern-to-advance-PR-in-digital-strategy/article/131124/