Posts Tagged ‘swine flu’

H1N1 Virus: Had Enough Yet?

Thursday, April 30th, 2009

Still unsure what the media should call the virus in order to get the most hits and rankings, I’ll avoid the term “swine flu” for now.  

Sounds like the press is reaching a peak on this story and rather quickly.  Just yesterday, we were bombarded with news updates on reported cases of the virus in the U.S.  Then, the WHO Director General raised the level of awareness to 5, activating pandemic preparedness plans on a global level, which was concerning, but, thankfully, did not cause general panic.

But doesn’t it seem like the public is fed up with so much coverage on the topic already?  I know I am getting there.   Some say the story is overblown, and I tend to agree with Jack Cafferty here: http://caffertyfile.blogs.cnn.com/2009/04/30/has-swine-flu-story-been-overblown/  Some agree with the previous post I wrote on the cycle of news.  Others say that the public should be aware of the issue and the more facts surrounding the topic the better.  Others are more concerned about the President’s first 100 days.  

The point is, as much as the H1N1 virus is a hot headline right now, it may have reached the climax surprisingly early in just a week.  Perhaps because of the fact that we receive news from so many outlets and resources today versus just a few years ago, might be adding to this frustration of “too much news, too fast.”  Bombardment on any topic naturally desensitizes the public so that news gets old very quickly. 

It will be interesting to see how the media will continue to keep this story alive enough to be on the front page… and for how long?  Will it be through exaggerated headlines, good and accurate reporting, or by feeding fire to the story via social media?

Swine Flu, Another PR Nightmare?

Tuesday, April 28th, 2009

We remember SARS back in 2003, then the bird flu two or three years ago, and now the swine flu outbreak has taken over the media incessantly.

We wonder sometimes how news like this make headlines for two or three months until the popularity - or panic - dissolves and the story’s importance plateaus… and then picks up again at slower rate, when it eventually dies.  That’s usually the cycle of news.

I’m not going to explore here whether the flu will turn into a pandemic, it already sounds more serious that previous outbreaks, but it is interesting to follow this story as it affects the public directly, and so immediately. 

The impact on travel is another tie in to this specific story.  We all know of people, colleagues, friends or acquaintances that took a trip to Mexico and are now back, and worried.  And how does the flu affect air travel, driving and crossing the border and simply interacting with others?  Is this headline advising us that the flu is so close to home, or should it be something to just be generally aware of?  Is this really the time to panic, or not yet?

Relating to the most recent NYTimes story on this, http://www.nytimes.com/2009/04/28/health/28docs.html?ref=health, gathering information and staying aware of our surroundings is all we can do at this time.  From a PR perspective this item is not going anywhere anytime soon.  Depending which way the facts are reported on the swine flu, the story will escalate a lot more. 

It will be interesting to follow it over the next few weeks and see how the public is influenced and how it will respond to the media’s reporting.