While models vary, small businesses who know what they stand for have the best PR cut out for them: a story that inspired their beginning and an audience ready to relate to them.
The best part is that virtually any human interest story can be told multiple times from different perspectives, and pitched to several outlets without becoming tiresome. A good example of a small business which started out after ten friends urged her to seriously think about it is Homemade by Amanda. Amanda is my friend from grad school, we got our Master’s in PR together, and although she’s in a different line of work now, she has always loved to bake in her spare time.
Privileged to be one of the first to try her homemade bars and bites - and one of the ten who urged her to get busy with a side business - Amanda has already quite the following for her baked goods. She just launched her website, where she talks about what inspired her to start her business, and she is starting to spread the word.
The takeaway here is that Amanda’s passion and credibility are what support her story, and armed with those tools she can grow to build a successful brand. And, believe me, once you try her banana chocolate chip loaf, you’ll know why!