Stay tuned for the new look of Didi Lutz PR!
Meanwhile, I received an interesting email from one of the loyal readers to my blog who was asking what I thought about opening fake Twitter accounts for companies just to increase the number of followers. Even though something like a fake account can be more or less harmless, where does it weigh in on the ethics scale?
As a rule of thumb in my practice, I believe that if you have to question something it means there’s a reason to do so. Just like with false reviews on TripAdvisor and such sites, fake accounts on social media networks are supposedly created to increase stats and numbers to influence the public perception of a company. I have emphasized several times in my posts that the quality of followers on Twitter/FB outweigh the quantity. Specifically, I think that Twitter is what you make of it, and how you can find a way to make it work for you. I don’t see how fake accounts help in any way other than for stats, but if marketing/PR strategists are smart they will look beyond the number of followers per month, and look at the quality of the dialogue, posts and communication on the Twitter page to determine success instead.
Twitter’s popularity has already decreased, so going through the process of creating false accounts to show higher numbers in followers doesn’t make much sense anyway.
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