Just days and already this initiative has spread far and wide. Totally gone viral, the Influence Project 2010 tracks how many people you influence online, via blogs, social networks, etc. There’s a contest going on of the most influential person who will be featured in the prime business publication’s November issue. I was reading the article on their site today and the process of online influencing and how they track it is fascinating! Apparently there is a way for you to register and see how you influence others online, but I can’t seem to get the link to work right now.
Posts Tagged ‘pr and social media’
FastCompany’s Influence Project
Thursday, July 8th, 2010Tags: fast company, influence project 2010, new media, online influence, pr and social media, social network influence
Posted in Hospitality, Integrated Marketing Communications, Media Relations, PR, social media | No Comments »
Social media and the self-proclaimed expert
Saturday, December 26th, 2009I came across this very interesting article on BusinessWeek, and it brings up a good point about social media’s popularity. Overhype of the importance of Twitter and Facebook accounts, along with the self-proclaimed gurus out there who act like “snake oil salesmen,” to quote the article’s reference.
With so much instantaneous information on Twitter and Facebook, traditional marketing can suffer… promotions within the same company can collide, communication withing a company’s employees breaks down, and I think we’re in the process of bursting the bubble of too much information. There was a cool Duran Duran song years ago about the media exploding with info overload, and with social media, we’re certainly reaching that point.
Social media also affect productivity of traditional 9-5 workers, who log on several times a day. Some companies encourage social media as part of the job, but the lines are blurring as to what is part of a job’s scope, and what isn’t.
While my motto is that all good things are best in moderation, with Twitter and Facebook I have seen probably so many PR/Marketing/Communications/Advertising professionals with their main credential being their ability to Tweet amazingly fast, and their ability to have thousands of followers and several hundreds of fans on FB. However, I hardly find good information through their tweets and their fan pages, plus I can’t find published articles or case studies, so I can’t help but question their “expertise.”
Who benefits from social media, and how are we contributing to a better society in the process? Is the social media hype just breeding conceited wannabe professionals?
Tags: businessweek, marketing and social media, pr and social media, self-proclaimed experts, social media hype, twitter and facebook friends
Posted in European Destinations, Hospitality, Integrated Marketing Communications, Media Relations, PR, Top Accommodations, social media | 1 Comment »
Hotels: Twitter and/or Facebook?
Friday, June 19th, 2009I have been seeing this question a lot with hotels on blog posts and in conversations. Some think social media is not really worth the trouble, others are Twittering every 2-3 minutes, and some have impressive fan pages on Facebook.
But, should you focus on one and not the other, or are both worth the time and maintenance? The keyto remember is that once you start with either Facebook or Twitter, you really should not stop. Social networking is a monster that needs to eat and usually cannot have enough.
Using both vehicles differently can help your hotel. Twitter about last minute specials and the change in the menu. Use Facebook to update fans on your new toiletries and the complimentary blue ray DVD library available at the concierge desk. Facebook and Twitter can reach different audiences that can make your message viral.
Unless you already know how to use each one, it might be best to hold off until you understand the Facebook/Twitter dynamic first. Both can work well together, once you’ve determined how they can work for you and those who friend and follow the property.
At least hotels are quickly realizing that social networking is not a fad.
Tags: facebook and twitter in hotels, hotel pr, pr and social media, social media hospitality
Posted in European Destinations, Hospitality, Integrated Marketing Communications, Media Relations, PR, Top Accommodations, social media | 1 Comment »
Is Google Really Destroying Newspapers?
Tuesday, May 12th, 2009I came across an article on mediabistro.com about Google and two news giants that intrigued me, considering I wrote on the subject of newspapers so recently. And while this topic has been discussed a lot more lately, according to this article by Peter Kafka, Google seems to want to help save newspapers, and is reportedly in “talks” with both the Washington Post and the New York Times. Much of it appears to be about a possible collaboration not only to create news, but to streamline how the news appears online for both journalists and readers.
I do think that collaboration between newspapers and online search engines should not only be possible at this point in the constant evolution of the media, but perhaps a fruitful and necessary move to maintain good quality news content that is readily accessible to the public.
Here’s the article referencing more.
Tags: google, newspapers, newspapers and search engines, pr and social media
Posted in European Destinations, Hospitality, PR, Top Accommodations | 1 Comment »