Aside from the front page disappointing news on Maine voting against equal rights and the tons of stories on assessing Obama’s performance so far (has it really been a year??), there is a certain excitement reading the front page every morning, either online or in print. That’s the feeling the public gets.
When PR people read and scan front page stories they go to work to understand the news beat for the day, the week, the month, even the beat for year sometimes. With publishing in such crisis, truly grasping the editorial dynamic as it shifts to the unpredictable is a matter of survival. I was so delighted to see that one of the clients I work with as part of a fabulous PR team of pros, the new Hotel Chocolat on Newbury St. made it to the front page of the Boston Globe today with an interesting business story about international merchants coming to the US.
Helping the media write great stories with smart angles takes time, but the right relationships yield stories that will start conversations and create a viral component to the strategic message. Reading the front page sometimes can be a most rewarding experience!