Just a few days ago Kim Orlando, Founder of TravelingMom.com, was in the lead paragraph of Lauren Sherman’s story in Forbes.com about kids and travel, providing helpful tips and information to the reader. Connecting clients to reporters who are seeking for a reliable source - especially on a tight deadline - must be done strategically. Timing is everything, and effective PR professionals are charged with walking the fine line of helping their clients meet their objectives, and providing a reporter useful, credible and accurate information to make their stories better.
It is generally not known that more than 70% of news stories every day are provided by PR practitioners and the success of each one depends on so many factors… timing, relevance, angle, news worthiness and messaging. Maintaining and keeping up relationships with good reporters obviously makes a huge difference in PR campaigns– even if you are turned down on a story pitch few times it’s ok. Building trust in those media relationships is important. The right story angle coming from the right PR person will eventually make it in!