When a launch happens, as PR people we do all we can to provide as much strategic press around that event.
While it’s usually not possible to get every hit on your media wish list, it is important to manage the timeliness of the press you can obtain.
A great example is the Forbes.com blurb for the opening of Hotel Chocolat as the Find of the Day. Hotel Chocolat is a luxury chocolatier from the UK that is launching in Boston’s Newbury street this week.
Timely, strategic placements make the difference, and establish the presence for a client, where the quality should not be compromised for quantity and column inches.