With print in crisis, small online newspapers have become increasingly popular in the past couple of years and the trend keeps growing. Since most small online outlets don’t charge for subscriptions (unlike some large ones… I did shell out $100 for my annual Wall Street Journal access), as a PR professional it makes sense to understand the dynamic of boutique media outlets, follow their content and find a way to work with the editors.
The beauty on online newspapers+radio is that you achieve global reach with very short lead times. I just had the best experience; a good friend of mine and her husband have begun an online newspaper in Greece named ProtiEkdosi, which draws informational content from breaking news to lifestyle and travel. It also has a radio program. Within hours I was able to contact them and let them know of a special hotel package I am working on for Valentine’s Day! Friend them on Facebook at ProtiEkdosi.gr
Online newspapers and radio just like Proti Ekdosi and Enimerosi radio are growing and from a PR perspective it is important to include them in pitches, and press lists.