The more I understand the dynamic of social media, the more fascinating the process of connecting with people and their whereabouts. Of course, “overfriending” and “overfollowing” is still a problem - especially for individuals. I understand an organization’s goal should be to maximize fans and friends strategically. Applying what social media can do effectively is challenging, but also fun and rewarding at times.
Clients I work with have learned to enjoy connecting with their fans and followers, and are especially interested in their feedback and stories. At the same time, Facebook, specifically, offers a unique opportunity to connect with a network where sometimes serendipity comes to play. For example, a good friend of mine from BU saw on Facebook that I work with a hotel in Belgium. Coincidentally, her sister just moved in that same small town with a non-profit organization. Aside from talking about getting together when I next visit out there, I also suggested that her sister visits the hotel and make a connection there.
There are so many fun stories that keep reminding us how small the world is and how we’re shrinking boundaries everyday. Strategic or not, seen from that perspective, this serendipity of social media has effectively contributed to globalizing interactive communication.