Posts Tagged ‘didi lutz pr’

Images and Words

Tuesday, April 5th, 2011

Seagull on the beach

Seagull on the beach

In PR, we write words to encourage a course of action.  We use images to support those words which illustrate that course of action.

How those images work out in PR, or not, is very subjective.

Regina Joans is an artist at work, who uses images to capture and uniquely portray moments in time.  Not exactly your typical PR work or press release, but the idea remains.  Images hold hands with words, and together they inspire. 

While I generally recommend few people’s work and ability, Regina’s talent is just remarkable www.reginajoans.com

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Posted in European Destinations, Hospitality, Integrated Marketing Communications, Media Relations, PR, social media | 3 Comments »

Celebrating five years this month!

Friday, January 15th, 2010

I seized the opportunity and started working for myself around this time in 2005.  Five years later, I’m happy to be practicing in a field I believe in, and specialize in an industry that is dear to my heart.  I feel lucky to have supportive colleagues, clients, friends and family, who have stuck by me through the challenging cycles of business.  The experience I have gained the past years is invaluable; especially now with the changing media environment, and how it affects the PR process. 

Five years later, I find that staying true to yourself in business, and, in life, for that matter, is the most challenging and rewarding process of all.

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Posted in European Destinations, Hospitality, Integrated Marketing Communications, Media Relations, PR, Top Accommodations, social media | 2 Comments »