http://didilutzpr.com/blog Exploring the Truth in Public Relations Wed, 18 Jan 2012 00:20:30 +0000 http://backend.userland.com/rss092 en http://didilutzpr.com/blog/2012/01/social-media-behavior-of-top-digital-influencers/ Super exciting news for the guests at the Relais & Chateaux Hotel Heritage in the magical city of Bruges! The four star luxury Relais & Chateaux Hotel Heritage, located in the heart of the historic city of Bruges, has brought the guest experience to a whole new level: it is Europe’s ... http://didilutzpr.com/blog/2011/11/bruges%e2%80%99-four-star-relais-chateaux-hotel-heritage-becomes-continent%e2%80%99s-first-hotel-to-offer-ipads-in-guestrooms/ [caption id="attachment_365" align="alignright" width="258" caption="Bruges is often referred to as Venice of the North"][/caption] Great news for the Relais & Chateaus member Hotel Heritage in the utterly charming city of Bruges, Belgium!  The 24-room property, nestled into the heart of the best preserved medieval city in Western Europe just received the ... http://didilutzpr.com/blog/2011/08/congrats-to-the-luxury-hotel-heritage-on-earning-fodors-choice-2011/ I was reading an interesting article in PRWeek about social media and companies trying to take their businesses to the next level, but they are still unsure of how to manage the process. With so many professionals learning about how to use social media and apply them strategically when executing marketing ... http://didilutzpr.com/blog/2011/07/will-companies-ever-catch-on-social-media/ When media come to visit your property, it's important to put your best foot forward. Whether it's one of those VIP stays that include rolling out the red carpet and waiting on the editor hand and foot, or whether it is a discreet reporter who wants to be left alone, ... http://didilutzpr.com/blog/2011/05/hotels-preparing-for-a-press-stay/ [caption id="attachment_424" align="alignleft" width="299" caption="Seagull on the beach"][/caption] In PR, we write words to encourage a course of action.  We use images to support those words which illustrate that course of action. How those images work out in PR, or not, is very subjective. Regina Joans is an artist at work, who uses images to capture and ... http://didilutzpr.com/blog/2011/04/images-and-words/ Messaging is probably the most important element to any marketing and communications campaign, as it represents the core of your PR strategy. Building the right message is easier said than done in the era of social media, when so much is shared and often times distorted. Growing up in Athens, my grade ... http://didilutzpr.com/blog/2011/03/building-effective-social-media-messages/ Since the purpose of this blog is to discuss topics that relate to PR and how it evolves, I thought it would be beneficial to share the perspective of the new PR professionals as they enter the field and what they are thinking. I've had the pleasure of connecting with Melanie Dorange through ... http://didilutzpr.com/blog/2011/02/a-young-professionals-innovative-approach-to-hospitality-pr/ ROI is the first thing clients measure in the world of PR and social media, and how that success is defined depends on the understanding the client and PR team have.  With PR evolving leaps and bounds with the continuous push from social media and digital networks, is it really about ROI or ... http://didilutzpr.com/blog/2011/02/gaining-ground-in-the-digital-space/ The boxing match between traditional radio and podcasting took center stage a few years ago, although there really is no winner.  Radio gets millions of listeners and the sense of urgency is far more prevalent than during a podcast, which you can listen to whenever you like. However, podcasts have found ... http://didilutzpr.com/blog/2011/01/podcasts-as-a-pr-tactic/