http://didilutzpr.com/blog Exploring the Truth in Public Relations Wed, 10 Mar 2010 15:42:15 +0000 http://backend.userland.com/rss092 en On a very recent quick jaunt to Boston, I had the pleasure of staying at the Lenox Hotel in the Back Bay.   The property is beautiful and exactly what I would expect from a traditional Boston luxury hotel experience.  However, their environmental program truly impressed me. The room had a basket ... http://didilutzpr.com/blog/2010/03/hotels-going-green-is-it-finally-mainstream/ There's just so much content out there on this subject it hurts my eyes as I read most of it.  Since I generally follow social media trends, I decided to put together a short (yes, short!) list of tips I think hotels should follow as the year progresses.  1) Pick the right ... http://didilutzpr.com/blog/2010/03/five-social-media-tips-hotels-should-follow-in-2010/ Especially now that PR professionals' time is generously spent on coordinating social media initiatives, and in tandem with the ongoing changes in the publishing industry, the importance of traditional follow-up in media relations is the one component that has remained concrete in securing successful PR placements.  Relationships are evolving in quantity, and perhaps even in ... http://didilutzpr.com/blog/2010/03/conducting-strategic-follow-up-with-media/ I just read that Conan O'Brien opened a Twitter  account today... the fever is going strong!  I just followed him and noticed that already over 164,000 are following his one tweet of the day... something about how he interviewed a squirrel in his backyard.  Clearly, this is a media personality ... http://didilutzpr.com/blog/2010/02/conan-on-twitter/ Hotels are increasingly securing a healthy presence on Facebook and Twitter - the two main social networks that make sense to be on... today (this post may be completely outdated in a month, that is how fickle social media are).  Assuming you have someone in-house, or an independent PR pro who ... http://didilutzpr.com/blog/2010/02/hotel-social-media-what-are-you-talking-about/ An old article in INC. touched on this topic and inspired the blog post (though I keep reading about the issue in other outlets since then). Several times throughout my career as a PR practitioner I have received inquiries from prospective clients wanting to hire me on a pay-per-placement arrangement.  In such a ... http://didilutzpr.com/blog/2010/02/why-pay-for-placement-doesnt-work-in-the-long-term/ If you had asked me as little as six months ago, I'd tell you that yoga is not for me, that I can find other ways to relax my mind and seek physical and emotional discipline.  Fast forward to today, and I can't imagine not including yoga practice in my life, even ... http://didilutzpr.com/blog/2010/02/a-pr-opp-yoga-in-hotels/ Last year, I wrote a post about how social media had become a part of our daily lives as PR people, and why embracing the dynamic would be crucial to our success and our clients' success. Just under a year later, I'm finding that social media take about 50% of my ... http://didilutzpr.com/blog/2010/02/social-media-take-over-the-pr-checklist/ Thinking back about a year ago, or so, most of us (including myself) didn't understand how to use Twitter and what its purpose was.  I started a Twitter account sometime in January 2009, but kept it idle for the longest time because I wasn't sure what I was supposed to tweet about.  ... http://didilutzpr.com/blog/2010/01/will-twitter-stay-alive/ As PR practitioners, our focus is to communicate strategic messages by developing sharp, quirky, innovative, and, above all, newsworthy story angles. We all sometimes get carried away with becoming overly eager to stand out in a message-cluttered environment.  Is there danger to developing news items that are just too innovative... to ... http://didilutzpr.com/blog/2010/01/hotels-when-innovative-pr-becomes-over-the-top/