Comments on: To Boast or Not to Boast? http://didilutzpr.com/blog/2010/08/to-boast-or-not-to-boast/ Exploring the Truth in Public Relations Sat, 19 May 2012 19:09:52 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Marta Zoppetti http://didilutzpr.com/blog/2010/08/to-boast-or-not-to-boast/comment-page-1/#comment-840 Marta Zoppetti Tue, 24 Aug 2010 07:37:28 +0000 http://didilutzpr.com/blog/?p=358#comment-840 I must say, I felt quite uncomfortable while reading PR week's article on the event...it seemed to me nothing more than pure advertising to the PR agency dealing with those celebrities, and most of all, it sounded not sincere at all. I agree with the comments on that website, stating that the article seemed to be addressed to a stupid audience. Which is embarrassing. Personally, I believe in understatement, which is oxymoric in the PR field. But I think that honesty and consistency pay more than boasting, on a long term. I believe in straightforward relationships between professionals and their clients, I believe in reliability and in truthful news. But I guess that this attitude strongly depends on the kind on target a professional decides to work for....once you choose your field, everything comes along. And celebrities require professionals that believe in smoke, instead of meat (this is mutuated from the Italian way of saying "tanto fumo, niente arrosto". I personally disapprove this.. I must say, I felt quite uncomfortable while reading PR week’s article on the event…it seemed to me nothing more than pure advertising to the PR agency dealing with those celebrities, and most of all, it sounded not sincere at all.

I agree with the comments on that website, stating that the article seemed to be addressed to a stupid audience. Which is embarrassing.

Personally, I believe in understatement, which is oxymoric in the PR field. But I think that honesty and consistency pay more than boasting, on a long term. I believe in straightforward relationships between professionals and their clients, I believe in reliability and in truthful news.

But I guess that this attitude strongly depends on the kind on target a professional decides to work for….once you choose your field, everything comes along. And celebrities require professionals that believe in smoke, instead of meat (this is mutuated from the Italian way of saying “tanto fumo, niente arrosto”. I personally disapprove this..

]]> By: Melanie http://didilutzpr.com/blog/2010/08/to-boast-or-not-to-boast/comment-page-1/#comment-838 Melanie Tue, 17 Aug 2010 19:36:58 +0000 http://didilutzpr.com/blog/?p=358#comment-838 Can anyone tell me what the ultimate goal of boasting is? Is it for glory? To create a buzz? Or a strategic PR decision planned carefully in the coverage of a story? I am just trying to build my career on values such as integrity, humility, dedication and passion. I can’t help to wonder why these guys feel the need to shout out loud how brilliant their startegy was. It just depletes completely the whole story in my eyes. No more feasability. Ok, I must admit I am loosing completely my neutrality by making this comment but the truth is, I felt very uncomfortable reading the article. But maybe I misinterpreted? Can anyone tell me what the ultimate goal of boasting is? Is it for glory? To create a buzz? Or a strategic PR decision planned carefully in the coverage of a story?

I am just trying to build my career on values such as integrity, humility, dedication and passion. I can’t help to wonder why these guys feel the need to shout out loud how brilliant their startegy was. It just depletes completely the whole story in my eyes. No more feasability.

Ok, I must admit I am loosing completely my neutrality by making this comment but the truth is, I felt very uncomfortable reading the article. But maybe I misinterpreted?

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