Strategize PR efforts to include the destination to cast a wider net of opportunities for the hotel
Happy Friday! Today, I am in a great mood. It’s been a whirlwind of a summer with almost too much travel, so coming back and settling into a routine has been a great way to end the summer on a soft note.
I’ve been thinking a lot about destinations this week… as we’ve explored on this blog, if you are working with a hotel, aligning your PR efforts to include the destination can pay plenty of dividends in the long term.
It has indeed become more difficult to obtain prime and strategic placements with the publishing shakeout, but when an article finally does come out, somehow it’s all worth it again!
I was so pleased with this USA Today Travel Tips article that talks about the Hotel Heritage Relais Chateaux in Bruges. I like this article especially because it only lists one hotel for each destination. The fact that the article was published as online content makes it easy to share it with others on Twitter and Facebook. In the past, a print article would have been more exciting, but that has completely changed in the last two years.
Tags: belgium, bruges, destination and hotels, destination pr, hotel pr, relais & chateaux, strategic travel pr placements, usa today travel