Comments on: For real? New rules of PR http://didilutzpr.com/blog/2010/04/for-real-new-rules-of-pr/ Exploring the Truth in Public Relations Tue, 22 May 2012 05:27:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Kaustubh(Keb) Nande http://didilutzpr.com/blog/2010/04/for-real-new-rules-of-pr/comment-page-1/#comment-816 Kaustubh(Keb) Nande Mon, 19 Apr 2010 15:42:28 +0000 http://didilutzpr.com/blog/?p=281#comment-816 In the above post, Didi essentially asks, who I am becoming because of what I do? I think the next couple of years are going to be defining years for PR, primarily because of advancements in social media technology and the related rise in grassroots 'influencers.' Thankfully, because the number of 'influencers' is increasing, as pointed out by Didi, there is more to do for PR professionals beyond media relations. Which I think is good. In the business context, PR professionals are also playing a greater role in managing and influencing consumers. And I think it is natural for marketing departments to ask PR professionals to write direct product pitches, manage SEO for product lines, etc. For small business owners, PR professionals seem to be ideal for pushing products in the market place. But do we want to be mere product pushers? My understanding is no; we are influencers with a much broader mandate. And it here that trained, experienced and reflective individuals like Didi will differentiate themselves from the untrained, inexperienced and non-reflective individuals practicing PR. So keep up with the posts, Didi:) In the above post, Didi essentially asks, who I am becoming because of what I do? I think the next couple of years are going to be defining years for PR, primarily because of advancements in social media technology and the related rise in grassroots ‘influencers.’ Thankfully, because the number of ‘influencers’ is increasing, as pointed out by Didi, there is more to do for PR professionals beyond media relations. Which I think is good.

In the business context, PR professionals are also playing a greater role in managing and influencing consumers. And I think it is natural for marketing departments to ask PR professionals to write direct product pitches, manage SEO for product lines, etc. For small business owners, PR professionals seem to be ideal for pushing products in the market place.

But do we want to be mere product pushers? My understanding is no; we are influencers with a much broader mandate. And it here that trained, experienced and reflective individuals like Didi will differentiate themselves from the untrained, inexperienced and non-reflective individuals practicing PR.

So keep up with the posts, Didi:)

]]> By: Melanie http://didilutzpr.com/blog/2010/04/for-real-new-rules-of-pr/comment-page-1/#comment-815 Melanie Sun, 18 Apr 2010 17:45:49 +0000 http://didilutzpr.com/blog/?p=281#comment-815 I am not a true PR professional yet, but YES I still consider this position very important and I am not afraid by the current changes in communication strategies. I think all PR pros have to adapt themselves to their environment, and once in a while act as "direct marketers". As long as we stand strongly and continue to make a clear difference between advertising, marketing and PR, this is where we will be the true professionals, as opposed to all social medias users. At least I want to believe it. I am not a true PR professional yet, but YES I still consider this position very important and I am not afraid by the current changes in communication strategies.
I think all PR pros have to adapt themselves to their environment, and once in a while act as “direct marketers”. As long as we stand strongly and continue to make a clear difference between advertising, marketing and PR, this is where we will be the true professionals, as opposed to all social medias users.
At least I want to believe it.

]]> By: Didi http://didilutzpr.com/blog/2010/04/for-real-new-rules-of-pr/comment-page-1/#comment-814 Didi Fri, 16 Apr 2010 13:24:56 +0000 http://didilutzpr.com/blog/?p=281#comment-814 Thanks for posting a link to your article! Clearly, MR is a tactic of PR. I think with the publishing pillars collapsing, the understanding of the "new" MR has confused many professionals... probably because it is still evolving Thanks for posting a link to your article! Clearly, MR is a tactic of PR. I think with the publishing pillars collapsing, the understanding of the “new” MR has confused many professionals… probably because it is still evolving

]]> By: David Meerman Scott http://didilutzpr.com/blog/2010/04/for-real-new-rules-of-pr/comment-page-1/#comment-812 David Meerman Scott Thu, 15 Apr 2010 19:28:11 +0000 http://didilutzpr.com/blog/?p=281#comment-812 Glad you liked my book. I think there is confusion between what is public relations and what is media relations. I wrote about that here http://bit.ly/9qlH49 David Glad you liked my book.

I think there is confusion between what is public relations and what is media relations. I wrote about that here http://bit.ly/9qlH49

David

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