Comments on: The future of online content http://didilutzpr.com/blog/2010/03/the-future-of-online-content/ Exploring the Truth in Public Relations Sat, 19 May 2012 18:57:59 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: marta http://didilutzpr.com/blog/2010/03/the-future-of-online-content/comment-page-1/#comment-810 marta Fri, 26 Mar 2010 08:11:52 +0000 http://didilutzpr.com/blog/?p=260#comment-810 Very interesting points. I agree with your opinion on all of them. Just a couple of notes. 1) As a nostalgic of printed word myself - coming from the Old World! - I do believe that in this era of regurgitated digital content, printed articles (I mean, valuable printed articles!) still feature a deeper insight on an issue, and even though they become 'old' as soon as they are printed out, they are effective carriers of a personal opinion. Personal opinions are the best way to trigger conversations and to embark on constructive reasonment. Web content is getting more gossipy every day, even cultural web content. there's this horizontal approach I personally dislike, even though it's useful to gain a general view of the situation. 2) I believe that social networks will slowly fade out once they become out of fashion, mainly because their real mission is marketed-oriented, while the social aspect is just an excuse. Being a Facebook member since a couple of years, I see every day how people have less and less to say to each other and get lost into a net of useless tests and farmvilles. I don't think they will be as interesting 5 years from now. And I don't think they will be real content carriers, but rather chat networks with occasional news in it. 3) What is the next step once we reach the point of content saturation? I suggest reading Jeanette Winterson's The Stone Gods, talking about a society that banned written words, novels and poetry, in favor of immediate, vocal, visual and TV-like information. A lovely, poetic way to say what I think about this present era! I agree that charging to read web articles would be a smart way to filter relevant contents. But this goes against advertising investments! Hope this makes sense...I'd explain in better in Italian! Marta Very interesting points. I agree with your opinion on all of them.
Just a couple of notes.

1) As a nostalgic of printed word myself - coming from the Old World! - I do believe that in this era of regurgitated digital content, printed articles (I mean, valuable printed articles!) still feature a deeper insight on an issue, and even though they become ‘old’ as soon as they are printed out, they are effective carriers of a personal opinion. Personal opinions are the best way to trigger conversations and to embark on constructive reasonment. Web content is getting more gossipy every day, even cultural web content. there’s this horizontal approach I personally dislike, even though it’s useful to gain a general view of the situation.

2) I believe that social networks will slowly fade out once they become out of fashion, mainly because their real mission is marketed-oriented, while the social aspect is just an excuse. Being a Facebook member since a couple of years, I see every day how people have less and less to say to each other and get lost into a net of useless tests and farmvilles. I don’t think they will be as interesting 5 years from now. And I don’t think they will be real content carriers, but rather chat networks with occasional news in it.

3) What is the next step once we reach the point of content saturation? I suggest reading Jeanette Winterson’s The Stone Gods, talking about a society that banned written words, novels and poetry, in favor of immediate, vocal, visual and TV-like information. A lovely, poetic way to say what I think about this present era! I agree that charging to read web articles would be a smart way to filter relevant contents. But this goes against advertising investments!

Hope this makes sense…I’d explain in better in Italian!

Marta

]]> By: Karen http://didilutzpr.com/blog/2010/03/the-future-of-online-content/comment-page-1/#comment-808 Karen Thu, 25 Mar 2010 01:43:44 +0000 http://didilutzpr.com/blog/?p=260#comment-808 It’s interesting to read about the effects of electronic media on PR professionals because as a professional freelance writer I also feel the impact every day. My colleagues and I have had to learn new ways to write, especially those of us with magazine and book backgrounds and a penchant for writing long sentences! I think, though, that the pendulum may be swinging back a bit. Although many print pubs are indeed gone and forgotten, as writers we’re starting to see others take their place and target new audiences and new trends. My guess is that many publications will publish both an on-line and a print version, usually with different content, into the foreseeable future. Whatever happens, it’s bound to be an interesting journey for all of us who work with words. Karen It’s interesting to read about the effects of electronic media on PR professionals because as a professional freelance writer I also feel the impact every day. My colleagues and I have had to learn new ways to write, especially those of us with magazine and book backgrounds and a penchant for writing long sentences! I think, though, that the pendulum may be swinging back a bit. Although many print pubs are indeed gone and forgotten, as writers we’re starting to see others take their place and target new audiences and new trends. My guess is that many publications will publish both an on-line and a print version, usually with different content, into the foreseeable future. Whatever happens, it’s bound to be an interesting journey for all of us who work with words.
Karen

]]> By: Amanda http://didilutzpr.com/blog/2010/03/the-future-of-online-content/comment-page-1/#comment-807 Amanda Wed, 24 Mar 2010 16:40:27 +0000 http://didilutzpr.com/blog/?p=260#comment-807 The transition from print to online hasn't changed the importance of good writing skills, which still remain a quick and reliable way to identify quality messages. Twitter has shown that good writers have embraced the challenge of 140 characters as the new "30 second sound bite." There is still no excuse for poor grammar, spelling mistakes, or typos. The transition from print to online hasn’t changed the importance of good writing skills, which still remain a quick and reliable way to identify quality messages. Twitter has shown that good writers have embraced the challenge of 140 characters as the new “30 second sound bite.” There is still no excuse for poor grammar, spelling mistakes, or typos.

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