While models vary, small businesses who know what they stand for have the best PR cut out for them: a story that inspired their beginning and an audience ready to relate to them.
The best part is that virtually any human interest story can be told multiple times from different perspectives, and pitched to several outlets without becoming tiresome. A good example of a small business which started out after ten friends urged her to seriously think about it is Homemade by Amanda. Amanda is my friend from grad school, we got our Master’s in PR together, and although she’s in a different line of work now, she has always loved to bake in her spare time.
Privileged to be one of the first to try her homemade bars and bites - and one of the ten who urged her to get busy with a side business - Amanda has already quite the following for her baked goods. She just launched her website, where she talks about what inspired her to start her business, and she is starting to spread the word.
The takeaway here is that Amanda’s passion and credibility are what support her story, and armed with those tools she can grow to build a successful brand. And, believe me, once you try her banana chocolate chip loaf, you’ll know why!
Tags: homemade by amanda, pr and credibility, public relations and small businesses, small business branding, small business pr
Hi Didi,
I just watched a documentary on tv about a French girl living in Boston who went from writing a culinary blog as a leisure to full-time professional blogger, very renowed culinary journalist/consultant and awarded food photograph with press and media recognition.
Her blog is now ranked among the 50 most read blogs in the world. It has nothing to do with hospitality but what a briliant example of PR, so well handled and professionally managed! This girl has created a brand out of her name by using her personal life and cooking experiences as a storyline and attracted all social medias and general medias like a stone. And in fact she is not the only one of the kind, as you explains in your post here.
Reading this post about “homemadebyamanda”, I thought you would also enjoy the lecture of her delicious recipes… For your eyes only (or not?….) :
http://www.latartinegourmande.com/
Enjoy!
Melanie