Hotels are increasingly securing a healthy presence on Facebook and Twitter - the two main social networks that make sense to be on… today (this post may be completely outdated in a month, that is how fickle social media are).
Assuming you have someone in-house, or an independent PR pro who is dedicated to monitoring, updating and overseeing your social media accounts, you should ask yourself: is that enough?
Posting one update a day may be consistent, but probably not enough to start truly engaging conversations. Determine what your goals are from your presence on social media. Then, find what makes your guests talk… if it is your restaurant’s specials, talk about them. If it is a seasonal drink at the bar, or an exciting amenity (yoga comes to mind!) reach out and get some feedback. The more you think in terms of your fans and followers, the higher the post quality on your pages.
Good pages inspire fans to create new social media groups to continue and carry on the conversation, to make it as viral as possible. Invest in the right professional to oversee your social media campaign, and have your finger on the pulse to evaluate its success.
Tags: facebook and hotels, hospitality pr, hotel pr, pr professionals, social media pr 2010, social media trends 2010, Twitter and hotels, yoga in hotels