I just read that Conan O’Brien opened a Twitter  account today… the fever is going strong!  I just followed him and noticed that already over 164,000 are following his one tweet of the day… something about how he interviewed a squirrel in his backyard.  Clearly, this is a media personality that has impact.

That whole debacle with the Tonight Show was unbelievable from a media perspective.  Yes, we know it’s all about ratings for stations.  That’s why it is so sad.

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Tags: coco fever, conan o'brien, tonight show

This entry was posted on Thursday, February 25th, 2010 at 4:06 am and is filed under Integrated Marketing Communications, Media Relations, PR, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.