With the new retweet button on Twitter, I’ve noticed more and more messages going viral, and starting even conversations. By just clicking on retweet, an updated is immediately viewed by all your followers.
For PR purposes, this is a helpful tool to share good quality information. However, adding a brief comment to the tweet that helps your communication fit your followers is very effective. Also remember when you retweet, it eats up some additional characters, so you need to adjust as needed to avoid sending a poor tweet.
Tags: 140 characters, new twitter button, retweet, retweet feature, retweet to your followers, twitter and PR