http://didilutzpr.com/blog/2009/10/the-value-of-media-relationships-is-evergreen/ Exploring the Truth in Public Relations Sat, 19 May 2012 20:50:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://didilutzpr.com/blog/2009/10/the-value-of-media-relationships-is-evergreen/comment-page-1/#comment-779 kelly12 Tue, 13 Oct 2009 21:32:06 +0000 http://didilutzpr.com/blog/?p=165#comment-779 Why are there so many clients who can't tell credible PR people from those who just buy relationships through advertising?PR is indeed about relationships that are strategic, so it's terrible when you go to an agency and they tell you "oh you have to buy 30K worth of ads in order to get you an article in the magazine." With the crisis in the publishing industry, as indicated in this blog, hopefully those days are long gone. Why are there so many clients who can’t tell credible PR people from those who just buy relationships through advertising?PR is indeed about relationships that are strategic, so it’s terrible when you go to an agency and they tell you “oh you have to buy 30K worth of ads in order to get you an article in the magazine.” With the crisis in the publishing industry, as indicated in this blog, hopefully those days are long gone.

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