The publishing industry, along with the PR industry, are sloooowly on the rise. Since editors and PR pros can’t succeed with one another, it’s a typical love/hate dynamic, it’s important to keep up with your network. So what if half the reporters and editors you worked with were laid off? Keeping in touch with media during this transition can help you immensely as things start shaping up again in the world of the press. Remember, you can’t just think of your clients when you build relationships. You owe it to to yourself, and the editors to be genuine and credible… otherwise you won’t make it in this business.
I was thrilled the other day to hear back from one of my favorite editors, who was laid off last year from an internationally acclaimed outlet. She is now back and much stronger than before, and writing for super publications. We kept in touch regardless, and now have a lot to gain from one another again.
Forging strong, genuine, long lasting relationships that carry you as a PR pro throughout your career is the main ingredient to your individual recipe for success. Don’t underestimate your past media relationships just because things may be a little quiet right now. Editors don’t forget true professionals. Embrace those relationships and trust your instinct as the industry moves into a new chapter.
Tags: building relationships with the press, editors and pr professionals, Media Relations, pr and media, publishing crisis
Why are there so many clients who can’t tell credible PR people from those who just buy relationships through advertising?PR is indeed about relationships that are strategic, so it’s terrible when you go to an agency and they tell you “oh you have to buy 30K worth of ads in order to get you an article in the magazine.” With the crisis in the publishing industry, as indicated in this blog, hopefully those days are long gone.