Comments on: Hotels: handling crises via social media http://didilutzpr.com/blog/2009/08/hotels-handling-crises-via-social-media/ Exploring the Truth in Public Relations Sat, 19 May 2012 18:37:12 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Frances Alban http://didilutzpr.com/blog/2009/08/hotels-handling-crises-via-social-media/comment-page-1/#comment-772 Frances Alban Wed, 19 Aug 2009 20:39:16 +0000 http://didilutzpr.com/blog/?p=143#comment-772 There are 160 million people on facebook. If you ignore or ineffectively use the application, your missing out on a prime opportunity to connect directly with audiences. Same goes for Twitter, Linkedin, Youtube, etc. Indeed, Social Media is part of our lives now. Whether we like it or not. There are 160 million people on facebook. If you ignore or ineffectively use the application, your missing out on a prime opportunity to connect directly with audiences. Same goes for Twitter, Linkedin, Youtube, etc.

Indeed, Social Media is part of our lives now. Whether we like it or not.

]]> By: marta zoppetti http://didilutzpr.com/blog/2009/08/hotels-handling-crises-via-social-media/comment-page-1/#comment-771 marta zoppetti Wed, 19 Aug 2009 13:08:56 +0000 http://didilutzpr.com/blog/?p=143#comment-771 I agree with your position. Social networks are such an immediate, effective communication tool, when correctly used. In quiet times, they can make the difference between a tourist's choice between one place and another. During crisis times like this, they are a powerful critical mean to gain trust in their target audience. In order to do so, it's essential to constantly update them, otherwise they's lose credibility. Independent hotels should carefully consider what a difference it makes to use new communication tools in a strategic way. Maybe it would be useful to provide some fruitful examples to them, such as the Jakarta hotel. Of course, social networks would not work when used alone: they should support an integrated communication strategy. I agree with your position. Social networks are such an immediate, effective communication tool, when correctly used.
In quiet times, they can make the difference between a tourist’s choice between one place and another.
During crisis times like this, they are a powerful critical mean to gain trust in their target audience. In order to do so, it’s essential to constantly update them, otherwise they’s lose credibility.
Independent hotels should carefully consider what a difference it makes to use new communication tools in a strategic way. Maybe it would be useful to provide some fruitful examples to them, such as the Jakarta hotel.
Of course, social networks would not work when used alone: they should support an integrated communication strategy.

]]> By: George http://didilutzpr.com/blog/2009/08/hotels-handling-crises-via-social-media/comment-page-1/#comment-769 George Mon, 17 Aug 2009 19:09:50 +0000 http://didilutzpr.com/blog/?p=143#comment-769 I agree - if a hotel starts tweeting and then stops, it is like just a fad. Instead, they shoul d be more proactive in how they use it I agree - if a hotel starts tweeting and then stops, it is like just a fad. Instead, they shoul d be more proactive in how they use it

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