I have been seeing this question a lot with hotels on blog posts and in conversations. Some think social media is not really worth the trouble, others are Twittering every 2-3 minutes, and some have impressive fan pages on Facebook.
But, should you focus on one and not the other, or are both worth the time and maintenance? The keyto remember is that once you start with either Facebook or Twitter, you really should not stop. Social networking is a monster that needs to eat and usually cannot have enough.
Using both vehicles differently can help your hotel. Twitter about last minute specials and the change in the menu. Use Facebook to update fans on your new toiletries and the complimentary blue ray DVD library available at the concierge desk. Facebook and Twitter can reach different audiences that can make your message viral.
Unless you already know how to use each one, it might be best to hold off until you understand the Facebook/Twitter dynamic first. Both can work well together, once you’ve determined how they can work for you and those who friend and follow the property.
At least hotels are quickly realizing that social networking is not a fad.
Tags: facebook and twitter in hotels, hotel pr, pr and social media, social media hospitality
I think social media is an amazing opportunity for boutique hotels. It’s another avenue for showing your independent streak and uniqueness. It’s also a great way to grow a fan base and promote upcoming events. If a boutique hotel is all about being hip, and hip defines social media, then they go hand-in-hand. I agree that you need to start slow because social media can be an insatiable creature.