Comments on: Marcomm tackling new look in logos http://didilutzpr.com/blog/2009/05/marcomm-tackling-new-look-in-logos/ Exploring the Truth in Public Relations Sat, 19 May 2012 18:30:12 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Frances Alban http://didilutzpr.com/blog/2009/05/marcomm-tackling-new-look-in-logos/comment-page-1/#comment-754 Frances Alban Wed, 03 Jun 2009 19:43:48 +0000 http://didilutzpr.com/blog/?p=102#comment-754 It will be interesting to see the effects of revamped logos for these well-known brands. It shows that companies are basing their image on strategy, not just visual appeal. Additionally, they're keeping the dialogue new and fresh with important audiences. It will be interesting to see the effects of revamped logos for these well-known brands. It shows that companies are basing their image on strategy, not just visual appeal. Additionally, they’re keeping the dialogue new and fresh with important audiences.

]]> By: Mélanie http://didilutzpr.com/blog/2009/05/marcomm-tackling-new-look-in-logos/comment-page-1/#comment-753 Mélanie Mon, 01 Jun 2009 06:43:39 +0000 http://didilutzpr.com/blog/?p=102#comment-753 A very visible and effective way to refresh their image, changing logo certainly plays a role in the fight engaged by businesses to keep market share nowadays! However, it can be extremly costly depending on how spread the company's image is. Radisson SAS becoming Radisson Blu requires that the Rezidor group renovates all the hotels' fronts (155 hotels in Europe-Middle East-Africa), advertising, communication,... Not to mention the risk of confusion from the customer if the new image is too different from the previous one. Yet, a refreshed image is like your appartment after you moved the furniture around: so much more welcoming! A very visible and effective way to refresh their image, changing logo certainly plays a role in the fight engaged by businesses to keep market share nowadays!
However, it can be extremly costly depending on how spread the company’s image is. Radisson SAS becoming Radisson Blu requires that the Rezidor group renovates all the hotels’ fronts (155 hotels in Europe-Middle East-Africa), advertising, communication,… Not to mention the risk of confusion from the customer if the new image is too different from the previous one.
Yet, a refreshed image is like your appartment after you moved the furniture around: so much more welcoming!

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