I came across an article on mediabistro.com about Google and two news giants that intrigued me, considering I wrote on the subject of newspapers so recently.  And while this topic has been discussed a lot more lately, according to this article by Peter Kafka, Google seems to want to help save newspapers, and is reportedly in “talks” with both the Washington Post and the New York Times.   Much of it appears to be about a possible collaboration not only to create news, but to streamline how the news appears online for both journalists and readers. 

I do think that collaboration between newspapers and online search engines should not only be possible at this point in the constant evolution of the media, but perhaps a fruitful and necessary move to maintain good quality news content that is readily accessible to the public.

Here’s the article referencing more.

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Tags: google, newspapers, newspapers and search engines, pr and social media

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