My recent article on www.HotelExecutive.com explores the impact of marketing during a recession, and how fast-action public relations strategic plans help carry through hotels in a tough time. While I keep reading news stories about hotels and their grim future, at least into 2010, I do think that there is a window of opportunity for properties to reinvent themselves and stay alive.
Of course, the question is… is it worth the trouble to spend more money to reinvent a hotel concept? That’s a question for owners and investors. But, it does make sense to invest in reshaping the overall perception of the hotel brand, regardless of size, type of property, location, or audience. PR can assist greatly in re-branding and creating key messages that will tactically make a strong impact through the downturn.
My prediction is that once the hospitality industry reaches the tail end of this weak economic cycle, those who invested in PR as part of a strategic recession-driven marketing plan, will be ahead of most of their competition.
Tags: downturn and PR, hospitality pr, hotel marketing, media relations in hotel, PR, recession marketing