http://didilutzpr.com/blog/2009/04/settling-the-eternal-argument-advertising-vs-pr-part-2/ Exploring the Truth in Public Relations Fri, 10 Feb 2012 06:27:22 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://didilutzpr.com/blog/2009/04/settling-the-eternal-argument-advertising-vs-pr-part-2/comment-page-1/#comment-599 Hotel Executive Editor Thu, 23 Apr 2009 14:59:17 +0000 http://didilutzpr.com/blog/?p=65#comment-599 I think Advertorials are going to become more common now than ever before. We have been promoting them through Hotelexecutive.com with much interest in the past few months. I have seen this trend ever since we started publishing best-practice articles in the Hotel Business Review in 1996, www.hotelexecutive.com, although we ensure the HBR remains void of any self-promotion or advertising so that our readers are confident the publication is not selling to them. Even so, there remains a very fine line between what is advertising and what is a best-practice article. But it wasn't until recently we caught on that this is the direction providing information on the internet is headed. Advertorials first started around the 1960's, but have evolved a lot since then! A very effective Advertorial does not sound like an advertising pitch at all. It can read like very informative news, and leave an effective impression on the reader. It is in print what Coca Cola has been doing in the movies for years. I think Advertorials are going to become more common now than ever before.
We have been promoting them through Hotelexecutive.com with much interest in
the past few months.
I have seen this trend ever since we started publishing best-practice
articles in the Hotel Business Review in 1996, http://www.hotelexecutive.com, although we ensure the HBR
remains void of any self-promotion or advertising so that our readers are
confident the publication is not selling to them. Even so, there remains a
very fine line between what is advertising and what is a best-practice
article.
But it wasn’t until recently we caught on that this is the direction
providing information on the internet is headed. Advertorials first started
around the 1960’s, but have evolved a lot since then!
A very effective Advertorial does not sound like an advertising pitch at
all. It can read like very informative news, and leave an effective
impression on the reader. It is in print what Coca Cola has been doing in
the movies for years.

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