PR Twinterns!

It’s fascinating how Twitter is taking form each week.  As I continue to monitor the people and businesses I follow, and somehow my own followers are slowly growing (and I have no idea how they find me), I’m gaining a better perspective of this social monster’s capabilities.

Apparently, so are businesses.  As my colleagues and I anticipated, Twitter seems to be working much better for businesses rather than individuals chatting about what flavor toothpaste they used that morning.  

Jobs are indeed being created as a result of social media, and are being tested through student internships.  Before long, Twinterns will become the next entry-level PR people in the market by honing a specific skill set: feeding the social media monsters and understanding how they work.

Case in point from an article in PRWeek:  http://www.prweekus.com/Pizza-Hut-Twintern-to-advance-PR-in-digital-strategy/article/131124/

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One Response to “PR Twinterns!”

  1. George says:

    I think following businesses on twitter makes sense, but I cant imagine following all these people. Facebook is difficult enough to follow.

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