Comments on: PR: A Possible Cure For Tough Times http://didilutzpr.com/blog/2009/04/pr-as-a-possible-cure-in-tough-times/ Exploring the Truth in Public Relations Fri, 10 Feb 2012 05:50:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Frances Alban http://didilutzpr.com/blog/2009/04/pr-as-a-possible-cure-in-tough-times/comment-page-1/#comment-340 Frances Alban Mon, 13 Apr 2009 23:01:49 +0000 http://didilutzpr.com/blog/?p=57#comment-340 Public Relations embodies so much these days, from social media to grassroots initiatives to public speaking, it's hard to believe its value is misunderstood. I think one of the reasons advertising and PR have become so intertiwned over the past decade, is that former advertising firms (and vice-versa PR firms) have expanded their offerings to become a one-stop shop. Navigating through the hodgepodge of integrated marketing firms can be tricky, but by reviewing former successes and client rosters you can better identify which organizations are best-suited for your company. PR is a necessary ingredient of so many successful businesses. You'll find that most Fortune 500 companies employ PR firms on a long-term basis to enhance their marketing efforts and image during bull times and bear times. Public Relations embodies so much these days, from social media to grassroots initiatives to public speaking, it’s hard to believe its value is misunderstood. I think one of the reasons advertising and PR have become so intertiwned over the past decade, is that former advertising firms (and vice-versa PR firms) have expanded their offerings to become a one-stop shop. Navigating through the hodgepodge of integrated marketing firms can be tricky, but by reviewing former successes and client rosters you can better identify which organizations are best-suited for your company.

PR is a necessary ingredient of so many successful businesses. You’ll find that most Fortune 500 companies employ PR firms on a long-term basis to enhance their marketing efforts and image during bull times and bear times.

]]>