http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/ Exploring the Truth in Public Relations Sat, 19 May 2012 18:23:56 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/comment-page-1/#comment-202 Didi Thu, 09 Apr 2009 14:39:16 +0000 http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/#comment-202 Thanks for the comment, Melanie! Indeed custom publishing is going through its own crisis. While I think hotels can (and should) be creative enough to identify news stories for their guests, the need for an actual publication is deteriorating, because - aside from cost - it lacks the immediate two-way communication flow that social media have clearly popularized. And I think that's where the issues of credibility and resourcefullness both in print and on the web - along with random comments from random audiences - come to play. Thanks for the comment, Melanie! Indeed custom publishing is going through its own crisis. While I think hotels can (and should) be creative enough to identify news stories for their guests, the need for an actual publication is deteriorating, because - aside from cost - it lacks the immediate two-way communication flow that social media have clearly popularized.
And I think that’s where the issues of credibility and resourcefullness both in print and on the web - along with random comments from random audiences - come to play.

]]> http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/comment-page-1/#comment-198 Mélanie Thu, 09 Apr 2009 11:52:35 +0000 http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/#comment-198 Indeed, hotels are managing their own news publishing more and more, especially through the use of social media . The use of a a third party publication is becoming rare. I understand your questioning and I also wonder how feasible it is for a hotel to be one's own source?... What remains then is peer review, and again: how reliable is it? Indeed, hotels are managing their own news publishing more and more, especially through the use of social media . The use of a a third party publication is becoming rare. I understand your questioning and I also wonder how feasible it is for a hotel to be one’s own source?…
What remains then is peer review, and again: how reliable is it?

]]> http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/comment-page-1/#comment-178 Henry P. Wed, 08 Apr 2009 22:17:20 +0000 http://didilutzpr.com/blog/2009/04/managing-the-publishing-industry-crisis/#comment-178 What is yellow journalism? What is yellow journalism?

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