Since messages are everywhere we look nowadays, it’s easy to read an article and forward it to ten people who we think will find it interesting.  Everyday, we share information, news stories, funny anectodes, events we would like to attend, video streams, and photos.  Each time we forward a message through email, or social networks, it is because we want to create a chain reaction from people we trust.  We want to start conversations on topics we find interesting.  Recently, we created a Facebook page for the four star Hotel Heritage in Bruges, www.hotel-heritage.com, where we are working on creating a fan base of people interested in traveling to that destination.  When the hotel won the 2009 TripAdvisor Award for Best Luxury Accommodation earlier this year, we sent an update to fans to let them know.  We opened the topic for discussion and paired it with traditional media relations.  Spreading a strong, well-tailored, yet simple message strategically to its audience, helped the hotel with outreach, awareness, exposure and branding.

Consistently examining and re-examining your message will help you determine if it is newsworthy enough to have a viral component.

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Tags: belgium, bruges, hotel marketing, luxury hotels, PR, viral messages

This entry was posted on Friday, March 6th, 2009 at 2:20 pm and is filed under European Destinations, Hospitality, PR, Top Accommodations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.