This Saturday,on March 28, 2009, from 6pm-midnight, the four star boutique Hotel Heritage in Bruges will turn off the lights in the public areas of the property for six hours instead of the customary one hour (8:30p-9:30p). The hotel strives to be sustainable and is introducing several green initiatives through its scheduled renovations. www.hotel-heritage.com
Unfortunately, events like Earth hour are not realized as much as they should. The lack of awareness around this global WWF annual event ties into the continuous conversation of sustaining resources to take action on climate change.
Some hotels are following the ritual from 8:30-9:30 this Saturday, according to my dear friend Mark Johnson’s award winning travel blog, HotelChatter, http://www.hotelchatter.com/tag/Earth%20Hour%20Hotels. I think more hotels should follow suit, create PR around them, and why not go the extra step like the Hotel Heritage will be doing to conserve energy.
It happens to be my birthday on Saturday, so I’ll be sure to help however little I can to prevent global warming.
Tags: belgium, bruges, earth hour 2009, hospitality pr, sustainable hotels, WWF
We have had earth hour in Dubai and at our college there too! A great way to communicate the importance of reducing global warming.
I agree with you completely, hotels doing something like this not only benefits the environment, but also the property or the entire chain. By creating PR around the event they are going to get lots of free publicity! It’s a great way to introduce potential new guests to their property without putting dollars into major marketing campaigns.